Samantha Bee is back on the air after using a sexist, vulgar term to describe Ivanka Trump. Most of her advertisers, however, did not return with her.
While other celebrities have lost their careers and reputation for their bad behavior recently, Bee seems to be the only one to have kept her job. It did, however, cost her the support of most of her advertisers, although TBS has brazenly predicted most will return after the outrage dies down.
After her “feckless c**t” remark nearly two weeks ago, Autotrader pulled their ads, stating “The comments expressed by Samantha Bee were offensive and unacceptable and do not reflect the views of our company. As a result, we have suspended our sponsorship of Full Frontal with Samantha Bee.”
State Farm Insurance quickly followed suit, stating “We have asked TBS to suspend our advertising in the program and are reviewing any future placements.”
Discover Card also pulled their ads, stating that they were never a direct sponsor, but instead were a general TBS advertiser whose commercials would sometimes play during Bee’s show. Discover has requested that none of their ads play during “Full Frontal.”
Most of Bee’s advertisers for her latest show were from TBS itself, promoting other programming. However, PlayStation, the cable channel Epix, Warner Bros. (advertising “Ocean’s 8”), and Universal (advertising “Jurassic World”) ran ads.
Orkin, Taco Bell, Jim Beam, Haagen Dazs, State Farm and Apple, all previous advertisers on the show, were gone this past week. However, a source in TBS believes they will return in the coming weeks as the controversy subsides.
Only a small handful of national ads ran during the commercial breaks on Wednesday night, accounting for roughly one-third of the amount of national ads that ran during last week’s “Full Frontal” episode. TBS filled the rest of the time with promos for other Turner properties such as “Claws,” “Conan,” “Animal Kingdom” and “Joker’s Wild.” The few national spots came from PlayStation, Epix’s upcoming drama “Deep State” and a pair of summer films in “Ocean’s 8” and “Jurassic World: Fallen Kingdom.”
Last week’s program, during which Bee’s widely publicized slur aired, featured a much larger amount of ads from bigger brands, including Orkin, Taco Bell, Jim Beam, Haagen Dazs, State Farm and Apple. An insider told TheWrap that TBS had been expecting a smaller number of advertisers this week as they waited to see what Bee would say, and the expectation now is that things will revert back to normal in the coming weeks.
Bee opened the show with a 45-second cold open apology, before the regular credits. “A lot of people were offended and angry that I used an epithet to describe the president’s daughter and adviser last week,” said Bee before the official opening of her program. “I used it as an insult, I crossed the line, I regret it and I do apologize for that.”
Here is video of Bee’s apology on her show on Wednesday. Note how she quickly moves from apologizing to blaming the media for blowing the issue up instead of focusing on the issues. She then shifts back to attacking the President again on the immigration issue, never acknowledging that the policies she criticized were put into place by President Barack Obama, and used extensively by him.
Sam addresses the controversy from last week's show. pic.twitter.com/RtqBOhOCVf
— Full Frontal (@FullFrontalSamB) June 7, 2018
In case you somehow missed it, here are Bee’s original comments.
No other announcements regarding Bee’s advertisers has been released.